Gen Z Consumer Insights for Bridal & Hospitality Brands
I help wedding and hospitality brands understand and connect with Gen Z consumers through qualitative research and strategic recommendations.
Hi, I’m Kennedy!
I'm a marketer with a master's degree and six years of experience working with clients across industries. Last summer, I started creating content at weddings across New England, and I noticed something that completely shifted how I think about the bridal industry: Gen Z brides want fundamentally different things than Millennials did.
They're not asking for the same wedding their older sister had; they're rejecting entire traditions, prioritizing different values, and making decisions that baffle vendors who built their businesses around Millennial preferences.
I'm still capturing weddings every summer, which gives me ongoing, first-hand access to how Gen Z brides actually plan and experience their days.
Now I help brands close that gap through consumer insights rooted in real conversations and real weddings, not assumptions or outdated playbooks.
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Through focus groups, in-depth interviews, and competitive analysis, I provide clients with consumer insights that convert to tangible marketing recommendations.
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I’ve worked with clients across bridal and hospitality, providing designers, hotels, restaurants, and more with applicable data and recommendations.
This research uncovered a critical gap in the bridal accessories market: brides desperately want customization but can't find options they trust at accessible price points, forcing them to choose between overpriced salons and risky online purchases.
The brands that will capture this underserved customer are those that combine premium customization with robust trust signals; customer photos, transparent processes, and personalized service. The opportunity isn't convincing brides they want personalization; it's proving you can deliver it safely.
Client
Celeste Bridal NYC
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